Plan

Without a plan to leverage your differentiation via your strategy and tactics, your revenues will suffer.

Whether your approach is ABM, traditional or a hybrid model, thinking through how you will go to market is essential to attracting new customers and keeping current revenues growing. Connecting your strategy with tactics lets everyone know how and when to contribute to go-to-market success.

Create Content

Content is the lifeblood of marketing and the best way to sell your value.

From posts to guides, from audio to video, the format options are many but the single truth is that content is more important than ever in building demand and revenues. A content plan, the ability to execute, clear standards, and mapping to the buying cycle are all critical to prioritizing and getting the most from the content you produce.

Generate Demand

With a clear differentiator, messaging and content, you’re ready to generate demand.

Inbound and outbound demand are what sustains sales in driving revenue. Knowing where to reach your audiences with the information they need is an iterative and ongoing effort. Make sure you have a plan and the expertise to optimize budget and resources in leveraging content and creating campaigns that build demand.

Enable Sales

Marketing isn’t about top of funnel. It’s about driving revenue with sales and sales enablement is key to making that happen.

How does sales tell your story? Do they have the resources they need throughout the buying cycle? Can they find them? Do they use them? Aligning sales and marketing around brand, messaging, content, and campaigns creates success for companies in generating revenue.

Measure & Optimize

Is your marketing working? How do you know?

A lot of resources go into marketing and selling so you better know if your efforts are well spent. Establishing goals and metrics is an ongoing process that drives performance from all teams, helping to identify issues and celebrate successes. Make sure you’re tracking traffic, funnel metrics, CAC, ROI, spend and other key metrics.