Build an initial marketing function and market presence


Ideal for early stage startups

  • Accelerating beyond product-market fit
  • Preparing to bring in a marketing leader and team
  • Positioning for the next round of funding


  • Assess needs against company strategy and any existing resources
  • Review positioning, messaging, content, website, team, tech stack, and activities

Plan & Budget

  • Develop an initial go-to-market plan
  • Include budget, team, activities, metrics and timeline

Hire & Energize

  • Develop job specs for initial team
  • Recruit and hire, establish vendor contracts
  • Provide guidance around roles and metrics

Content & Campaigns

  • Create initial marketing/sales materials (website, messaging, boilerplate text)
  • Develop demand gen/sales cycle content (webinars, guides, and whitepapers)
  • Set up initial digital and email campaigns, social media presence, and SEO/SEM programs
  • Implement ops and analytics tracking and monitoring

Let’s build something great together.

%d bloggers like this: