RAMP

Build an initial marketing function and market presence

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Ideal for early stage startups

Accelerating beyond product-market fit
Preparing to bring in a marketing leader and team
Positioning for the next round of funding

Assess
Assess needs against company strategy and any existing resources Review positioning, messaging, content, website, team, tech stack, and activities

Plan & Budget
Develop an initial go-to-market plan Include budget, team, activities, metrics and timeline

Hire & Energize
Develop job specs for initial team Recruit and hire, establish vendor contracts Provide guidance around roles and metrics

Content & Campaigns
Create initial marketing/sales materials (website, messaging, boilerplate text) Develop demand gen/sales cycle content (webinars, guides, and whitepapers) Set up initial digital and email campaigns, social media presence, and SEO/SEM programs Implement ops and analytics tracking and monitoring

Let’s build something great together.

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