SCALE

Catalyze an existing marketing team’s performance

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Ideal for startups ready to scale performance

Ready to add experience, breadth and depth to the team
Looking to intensify awareness and demand gen
Positioning for funding or partnership

Review
Assess current team and activities against revenue goals Review current go-to-market approach, content, website, campaigns, activities, and tech stack

Strategize & Budget
Align corporate strategy and go-to-market plan with revenue goals Determine roles, functions and demand gen activities needed Develop budget, metrics and timeline

Structure & Support
Mentor, reassign, and/or re-engage existing team Develop job specs and hire for new roles Engage contractors/vendors Put team goals in place

Awareness & Demand Gen
Build awareness, content and activities plan Augment or refine demand gen content & campaigns marketing/sales materials (website, messaging, boilerplate text) demand gen/sales cycle content (webinars, guides, and whitepapers) digital and email campaigns, social media presence, and SEO/SEM programs ops and analytics tracking and monitoring

Let’s build something great together.

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