If you’re a marketer today, you are likely thinking about how to resume growth or, at least, how to avoid another round of budget cuts. A fair amount of change and dire predictions about the economy and public health may be making it hard to prioritize. Here are 5 areas to focus on to driveContinue reading “5 Things Your Board Wants from Marketing Now (+ Always)”
Despite the confusion of the moment, one thing is clear: the landscape for marketers has changed. How do we as B2B marketers set ourselves and our companies up for success as we navigate this crisis? This blog will provide some information to answer those questions.
What should marketing be delivering to your company? More than you may have thought.
The role of the CMO is expanding in exciting ways. While still covering the varied aspects of brand, communications, acquisition and revenues, technology is enhancing our ability to do this in new ways and adding to marketing’s scope of influence.