If you’re worried about what the next 12 months will bring for your business, you’re not alone. Here are 3 steps you can take now to increase the chances of your business succeeding, despite an uncertain future.
Tag Archives: B2B
B2B Marketer’s Survival Guide: Adapting to a Changed Landscape
Despite the confusion of the moment, one thing is clear: the landscape for marketers has changed. How do we as B2B marketers set ourselves and our companies up for success as we navigate this crisis? This blog will provide some information to answer those questions.
Exciting Times to Be a CMO
The role of the CMO is expanding in exciting ways. While still covering the varied aspects of brand, communications, acquisition and revenues, technology is enhancing our ability to do this in new ways and adding to marketing’s scope of influence.