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JILL RICHARDS

JILL RICHARDS

Strategy + Marketing for Fearless Companies

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Tag Archives: data

Exciting Times to Be a CMO

The role of the CMO is expanding in exciting ways. While still covering the varied aspects of brand, communications, acquisition and revenues, technology is enhancing our ability to do this in new ways and adding to marketing’s scope of influence.

Posted byJill RichardsJanuary 22, 2020July 5, 2020Posted inUncategorizedTags:B2B, CMOs, data, data-driven, marketing, martech
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